Website
Copy
Communication
Fox Consultancy
Fox Consultancy helps brands distribute press releases and media coverage across international networks, connecting them with publications, journalists, and global audiences.
The website was redesigned to bring more structure and editorial clarity to a content-heavy platform. Navigation, layout systems, and visual hierarchy were refined to make global press distribution feel more organised, credible, and easy to navigate. The result is a cleaner, more scalable experience that supports both visibility and growth.
FOX CONSULTANCY
The logo uses a clean, geometric typographic structure. The letterforms feel intentional and tightly controlled, giving the mark a more structured and operational character rather than something expressive or decorative.
We chose a fox as the core mark to represent clever positioning and adaptability. The dynamic form reinforces movement and precision, qualities that mirror how the brand approaches media and communication.
In a brand that’s positioning itself around operational clarity and systems thinking, the typography needed to feel controlled, reliable, and highly legible across different contexts.
Primary
Pine Cone
#6C4D3F
From a design perspective, the direction leans into a clean, editorial-inspired aesthetic. The goal was to make the site feel closer to a global publishing platform than a typical consultancy website. Typography, spacing, and modular sections were used to create a sense of structure and authority while keeping the experience lightweight and easy to navigate across devices.
It initially started as a founder positioning exercise for Tony Lass, centered around his coffee expertise and industry presence. That early direction shaped the tone of the brand, grounding it in real-world experience and credibility. As the scope evolved into a broader media and communications consultancy, the design retained that sense of personality while expanding into something more globally relevant and scalable.
